World IVF Day is celebrated globally on 25th July every year to mark the birth of Louise Joy Brown, the world's first IVF baby. Louise was the first baby to be born after successful IVF treatment in the world after years of efforts from Dr Patrick Steptoe, Robert Edwards and their team. This day is dedicated to raise awareness about In Vitro Fertilization (IVF) and other assisted reproductive technologies (ART). IVF is a medical procedure used to help individuals or couples who are experiencing infertility to conceive a child.